The Final Roadmap Report: Available Now!
December 20, 2013

The American Lamb Industry Roadmap Report is now available. This is the final version of the report includes all updates. There are big goals to enhance the future of the industry, and this report will be the initial guide on the comprehensive strategic plan. 
 
It is important to remember that the roadmap will change with time. As goals are met, new ones will be set. 
 
Also, the roadmap is a process. The industry is at the starting line of some great objectives that will benefit everyone. It is only the beginning, so the transformation will be addressed as the roadmap unfolds. 
 
Finally, the roadmap is a collaborative effort. This has been put together by deep research, interviews and updates. 
 
The roadmap final report is available at www.lambcheckoff.com/american-lamb-industry-roadmap-project.